PPC Needs Assessment Questionnaire

Completing the questionnaire is mandatory for all our new customers, from which we will be able to extract the information that will help us to create the best advertising strategy that will produce the best results.

PPC Brief

Business goals

How much do you plan to spend on advertising per month (paid directly to the platform)

100.000 Ft - 250.000 Ft

250.000 Ft - 400.000 Ft

400.000 Ft - 600.000 Ft

600.000 Ft - 1.000.000 Ft

What is your primary goal with PPC advertising on your website?

Buy from

Request for quotation

Free content download

Phone call

What is the average value of these conversions? Cost value, bid value, etc.

How many conversions would you ideally like to see per month?

Which area and language do you want to run your ads in?

Product/service related questions

Do you have a particular product/service that you would like to highlight?

What is the approximate profit per % on this product/service?

Do you have a dedicated landing/sales page for this product/service? If so, link it here.

What are the features and benefits of this product/service?

Do you have an ideal buyer profile, or buyer persona? If so, summarize it here.

Strategic issues

Which of the following is your primary goal?

Achieve as many conversions as possible

Make my business the most visible

Profit is the goal - get the lowest price for your customers/interested parties

How much should we limit the budget? If we can potentially attract a higher number of customers, is there capital available for scaling up?

Yes

No

How regularly do you want to be informed about the performance of campaigns? Weekly / Monthly / Quarterly

Weekly

Find out more

Quarterly

Advertising history

Have you run any PPC ads so far?

Yes

No

Do you know a keyword that particularly attracts customers?

Are there any keywords we should avoid in our ads?

Is there any copyright information we should be aware of when writing texts?

Competitiveness Analysis

List 3-5 direct competitors and their websites here.

Other issues

Who will pay for the ads? Company or individual?

Who will be the designated contact person with whom we will be in daily contact? (If you are alone, not relevant)

On which issues do you expect us to consult you for approval?

If you have a web developer, please provide his contact details here.

Want to collect calls from ads? If so, to which phone number should these calls be directed?

Personal data

Full name

Email address

Phone number

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